Rum For Your Life!

Rum For Your Life!

I wrote a monthly blog for a new online nautical apparel company for a couple of years back in the 20-teens. It was a fun gig that allowed me to showcase my cheekiness. 

Getting Nauti’s Primer on the Nautical Drink of Choice

If you’ve perused our online catalog, then you have undoubtedly noticed our “Rum For Your Life” heavyweight hoodies, cotton T-shirts, and shimmer loop-back tank tops.

“Rum For Your Life!” Nice play on words, eh? And with an image that speaks of enjoying life rather than running for your life in abject terror. In fact, that “Getting Nauti” lovely image of two drinks sitting on deck chairs with a setting sun beyond might even have you hankering for a cold sundowner.

But what if you’re just not into rum? What if you only drink beer, or are of the ilk who believe that Jack Daniel’s is the only booze worth swilling?

Vodka? White wine? Tequila?

What if rum just isn’t your happy place?

Well, get the fuck over it ’cause if you’re going to “Get Nauti, rum is the drink of choice. In fact, rum has been the nautical drink of choice since at least the early 1600s, when Caribbean and South American explorers discovered that molasses, a byproduct of sugar refining, fermented perfectly into a delicious alcoholic beverage that made everyone happy under that hot tropical sun.

As for the origins of the name, take your pick:

  •        Old English slang for “fun.”
  •        Last syllable of the Latin word for sugar.
  •        Derived from the Romani word for “potent.
  •        Spanish slang word “ron meaning “tumult, anglicized to “rum.”
  •        The Dutch word “rummer, which meant “large glass.
  •        French word for—

—Yeah, whatever, just pour me a shot….

Anyhow, rum’s popularity grew so quickly that it was soon a mainstay of the growing North and South American colonies, and one of the integral trade items between the old country and the new. For a brief time, it was even used as an acceptable form of currency in Europe.

The Royal Navy adopted rum as its official drink after capturing the island of Jamaica in 1655. Not only was the domestically produced Jamaican rum cheaper than the French swill called brandy they had been supplying up to then as a daily ration for every sailor, but it tasted better, too. Unfortunately for the sailors, Royal Navy skinflints started cutting the ration with water in 1740, which sailors renamed “grog, and abolished the daily rations altogether in 1970.  

In Colonial North America, the distillation of rum became one of New England’s largest and most profitable industries, and George Washington ordered barrels of Barbados rum for his presidential inauguration. Our founding father set a precedent of sorts, as rum and a candidate’s willingness to share it featured prominently in early U.S. election strategies. 

Now, at this juncture, we need to point out that rum’s popularity in America went into a gradual decline during the first half of the 1800s due to restrictions on Caribbean sugar imports by the Brits in retaliation for losing the Revolutionary (and then 1812) War, and the ensuing rise of American whiskey production. 

However, despite these setbacks in the history of rum consumption, it remains popular and culturally significant in coastal areas, especially in regions where rum serves as a mainstay of the local economy. In some areas—such as most of the West Indies, the Canadian maritime provinces, and Newfoundland—rum sales far surpass those of all other alcoholic beverages.

In some coastal areas, ordering anything but rum can be met with outright disdain. We’ve heard things like, “Mon, dat’s not a drink, said to those ordering anything but rum in the Caribbean, and seen a Nova Scotian sea captain casually chuck a full gift bottle of whiskey overboard.  

“Screech, a Jamaican rum, has been Newfoundland’s unofficial drink of choice for over 200 years, and is talked about in connection with more strange old wives’ tales than any drink we’ve ever heard of. A lot of these tales involve cod fish, but our favorite is the Newfie belief that Screech can cure fertility problems. In fact, we’ve met a Newf who swears that downing a bottle in under five minutes led to the birth of his daughter some nine months later.

We could make any number of comments here, but perhaps we’ll just let you come to your own conclusions on this one.

Anyhow, all this to say that “rum is definitely the drink of choice for those who are nautical-minded. And if you want to “Get Nauti,” then you should definitely develop your palate’s taste for the spirit. A good place to start would be by ordering a “Dark n Stormy, a tasty concoction of dark rum (preferably Gosling’s), ginger beer, and lime.       

Oh, and once you’ve garnered that taste for rum, you’ll be proud to wear that “Rum For Your Life shirt.        

Originally published in January 2017. 

 

 

 

Southern Born and Bred, But Please Deliver It Up North

Southern Born and Bred, But Please Deliver It Up North

Have you ever noticed that when you meet a Yankee who obviously has little to no knowledge about the South, he’ll try to ingratiate himself with you by mentioning some things he loves or knows about the South? Generally these things tend to be our weather, our accents, noteworthy Southern bands, a sports team or two, and a particular Southern alcoholic beverage that makes most normal folks’ stomachs turn. 

A few examples:

“I’ve never been South of Baltimore, but I love your climate.”

“When I hear a pretty Southern girl speak, that accent turns my knees to rubber and I just want to melt.”

“Man, you gotta respect ‘Bama, but I think Clemson might be able to take them this year.”

“If you’re talking old school Southern rock, Lynyrd Skynyrd was definitely tops—The Allman Brothers were good, but, man, nothing beats “Freebird.” 

“Can you guys still get moonshine? I’d like to try it sometime. I mean, I love Southern Comfort….”

Gag! Pretty much all around.

While some of the other various ingratiating comments I’ve heard over the years also tend to make me want to gag, any purported love for Southern Comfort always makes me want to seek out more interesting company.

What, you think that concoction that tastes like cough syrup and honey infused with a hint of cat piss and battery acid is our national drink, or something? Moron!

I haven’t tried Southern Comfort since my wayward youth, and the lingering memories of the few times I sampled it will undoubtedly continue to keep me away from it. While it never resulted in an abrupt appointment with the porcelain altar, that horrid taste is stored somewhere in the frontal lobe alongside that of spoiled milk and the smell of old-dog farts.

OK, so perhaps I’m being a bit harsh (on Southern Comfort, not Yankees), because apparently some folks enjoy Southern Comfort, given that it’s been around since 1874. However, in every informal poll I’ve conducted nine out of ten people tend to agree with my assessment, and, like me, have not sampled the spirit since their own equally wayward youth.

Nevertheless, Southern Comfort has somehow managed to maintain itself as a prominent brand for almost 150 years, and recently sold to the privately held Sazerac Company, located in Louisiana. This also happens to be the birthplace of Southern Comfort, though the founder moved his operation to Memphis in 1889. All this to say that Southern Comfort is truly a product of the South, though who it provides “comfort” to is a good question for debate.

According to company legend, Martin Wilkes Heron developed Southern Comfort because the Kentucky whiskey that made its way down the Mississippi River had often degraded by the time it reached New Orleans. Thus, Heron started experimenting with various recipes designed to bring flavor back into the compromised Bourbon.

Well, Heron must have been quite the wizard, because by 1889 he was receiving the equivalent of $60 per bottle for his concoction. And, surprise, Heron took Southern Comfort to the 1900 Paris World Exposition where it won a gold medal for fine taste and quality, and then won the same medal again at the 1904 St. Louis World’s Fair.

Folks sure were hard up for decent alcohol back in those days….

Don’t know what happened to Southern Comfort during Prohibition, but Heron’s assistant and  inheritor of the business, Grant M. Peoples, was set to go when Prohibition ended, and quickly got the product back on the market. In fact, in what was apparently some brilliant marketing, Peoples created the Scarlett O’Hara cocktail to coincide with the 1939 release of “Gone with the Wind.”  The cocktail—consisting of Southern Comfort, cranberry juice and lime, with perhaps a bit of peach and sometimes grenadine instead of cranberry—proved popular and kept Southern Comfort on the market.

While the Scarlett O’Hara pretty much went the way of its namesake into retirement, bartenders still receive an order for the cocktail on occasion, and other concoctions, such as the Alabama Slammer, have emerged to keep Southern Comfort relevant.

Overall, I think the fact that it is Southern product, and that its name and marketing efforts evoke the gentile Southern mystique, help the brand maintain its allure. Cause it’s certainly not the taste.

I’d also be willing to bet that Southern Comfort marketing has long targeted those from up north who just wish they could enjoy the much more refined living of the Southern states. I would guess that sales of Southern Comfort predominate from the north, and that the majority of those claiming to love Southern Comfort reside up there, where folks just don’t know any better.

Didn’t P.T. Barnum say that “there’s a sucker born every minute….” and most of them live up north?

Anyway, now that I have thoroughly disparaged this drink that purportedly honors the South, I’ll throw a bone to those few of you who actually enjoy Southern Comfort.

Herein then, I present you with the Southern Hurricane:

1.5 oz Southern Comfort

1.5 oz Sweet and Sour Mix

1.5 oz Orange Juice

1.5 oz Pineapple Juice

splash of Grenadine

Stir all together in an ice filled glass, garnish with an orange wedge and cherry, hold your nose and drink.

Originally published by The Southern Drinking Club

Johnnie Walker Upstaged by Chinese Liquid Razor Blades

Johnnie Walker Upstaged by Chinese Liquid Razor Blades

Being that we here at the Southern Drinking Club try to keep abreast of all news related to alcohol and its consumption, we were shocked to recently learn that a Chinese firm has overtaken the maker of Johnnie Walker as the “world’s most valuable liquor maker.”

But then again, being that we are American—and perhaps more importantly, Southern—we don’t tend to spend a lot of time worrying about news from far-out-of-the-way places such as China, Myanmar, California, Point Nemo and the like.

Nevertheless, it was a bit disconcerting to learn that as of early April, Kweichow Moutai became the largest liquor company in the world, with a value of $71.5 billion.

$71.5 billion—now that’s a lot of shots worth!

But what exactly is Kweichow Moutai? And, perhaps more to the point, how’s your favorite bartender going to react when you belly up to the bar and ask for three Pinot Grigios for the ladies, three Live Oak ales for the menfolk, and an accompanying round of Kweichow Moutai for the table?

Chances are that your bartender is not going to know WTF you are on about, but Kweichow Moutai was actually first introduced (conceptually, anyhow) to America in 1972, when the Chinese feted President Richard Nixon with their national drink during his famous official State Visit (during which aides reportedly worked overtime trying to limit the presidential intake).

Despite that early introduction—and perhaps because CBS News Anchor at the time, Dan Rather, described it “like liquid razor blades,”— Kweichow Moutai has never really taken off in the states, or anywhere but China, for that matter.

Its current success as the world’s leading liquor brand has more to do with demographics than anything else. While the American and European markets continue to favor Johnnie Walker by a wide margin over Kweichow Moutai, the overall potential market from both combined is less than the 1.4 billion population potential market in China. As it stands now, 95 percent of Kweichow Moutai sales are generated from within China, with less than 5 percent coming from the U.S. and Europe. Johnnie Walker, meanwhile, generates most of its sales from Europe and the U.S., though at a lower price point and smaller potential market.

You can find Kweichow Moutai, and other Chinese variants throughout America, but at an average price topping $200 per bottle, it has not proven to be an in-demand product. But you can help change that by asking your favorite bartender to carry it.

Do us a favor though, and let us know what your bartender tells you. Oh, and please fully describe the flavor of liquid razor blades.

—Originally published July 12 by the Southern Drinking Club